Did You Know?

Why Dunkin' Donuts?

  • Today, Dunkin' Donuts is America's largest retailer of coffee-by-the-cup, serving nearly 1.5 billion cups of brewed coffee each year.
  • On an average day, Dunkin' Donuts sells more than 30 cups of freshly brewed coffee each second.
  • Dunkin' Donuts uses 100-percent Arabica coffee beans and has its own coffee specifications, which are recognized by the industry as a superior grade of coffee. Based on Dunkin' Donuts Quality (DDQ) specifications, coffee is milled and processed specifically for the company.
  • Dunkin' Donuts team of experts carefully oversees its coffee to ensure a consistently high quality cup - from the coffee cherries on the farm to the precise standards for brewing and serving Dunkin' Donuts coffee in stores.
  • As coffee is viewed more and more as a commodity, Dunkin' Donuts Tree-to-Cup program is a revolutionary approach to coffee management. The company proactively establishes and monitors stringent specifications for quality starting at the coffee farms and throughout the entire coffee production process.

What is Coffee and Where Does It Come From?

  • "Coffee" comes from the Latin form of the genus Coffea, a member of the Rubiaceae family that includes more than 500 genera and 6,000 species of tropical trees and shrubs.
  • Coffee beans are not beans, but the pits of a fruit that resemble cherries.
  • Approximately 2,000 berries are needed to make one pound of coffee.
  • There are about 25 major species within coffee, but the typical coffee drinker is likely to be familiar with two, Arabica and Robusta. Arabica represents approximately 70 percent of the world's coffee production.
  • An Arabica coffee plant takes about five years to mature and produce its first crop.
  • Coffee cherries start as green in early stage of growth, turn yellow, red, then dark crimson when they are finally ripe.
  • Coffee plants bloom with white blossoms, with a sweet jasmine scent.
  • Species of coffee trees can grow as tall as 32 feet with leaves ranging in color from purple to yellow. The green coffee leaf is the predominant color.
  • Coffee beans are roasted at 400°F.
  • When roasted, a coffee bean doubles in size, and the caramelization of the sugar turns its color from green to brown.
  • The longer coffee is roasted, the more caffeine burns off during the process; therefore dark roasted coffees actually have less caffeine than medium roasts.
  • Hawaii is the only state in the U.S. to produce coffee.
  • Coffee is the second most valuable traded commodity, second only to oil.